2024
Nike au Centre Pompidou
For the 2024 Paris Olympics, Nike's “Art of Victory” takeover at the Centre Pompidou celebrated sport and innovation. To ahieve this, we reimagined Nike’s iconic Futura into streched type inspired by bold vernacular design — and paired it with dynamic motion graphics and a striking color palette. The design direction resonated globally, influencing Nike’s subsequent creative approach in campaigns worldwide.
Agency: PORTO ROCHA
Creative Direction: Leo Porto, Felipe Rocha
Design: Nathan Fyock, Natalia Oledzka, Etienne Murphy, Yedo Han, Mauro Bonillo, Surya Anand
Motion Design: Thales Muniz, Josh Krauth-Harding
Strategy: Natalee Ranii-Dropcho, Ayo Fagbemi
Copywriting: Claren Walker
Agency: PORTO ROCHA
Creative Direction: Leo Porto, Felipe Rocha
Design: Nathan Fyock, Natalia Oledzka, Etienne Murphy, Yedo Han, Mauro Bonillo, Surya Anand
Motion Design: Thales Muniz, Josh Krauth-Harding
Strategy: Natalee Ranii-Dropcho, Ayo Fagbemi
Copywriting: Claren Walker
2024
Robinhood
As Robinhood matured from a disruptor to a comprehensive financial platform, it needed a refined identity to resonate with seasoned investors and stand out in a crowded fintech landscape. The rebrand introduced a sophisticated, modular system featuring a streamlined feather logo, custom typography, a focused color palette, comprehensive illustration and a bold new photography strategy — all designed to signal growth, credibility, and the future of finance.
Agency: PORTO ROCHA
Creative Direction: Felipe Rocha, Leo Porto
Design: Joseph Lebus, Natalia Oledzka, Marek Nedelka, Eyal Chowers, Yedo Han, Surya Anand
Interactive Design: Marcos Rodrigues, Maya Flood
Motion Design: Josh Krauth-Harding
3D Design: Pedro Veneziano
Illustration: Philip Intile
Photography: Lauren Bramford, Sarah Pritchard
Agency: PORTO ROCHA
Creative Direction: Felipe Rocha, Leo Porto
Design: Joseph Lebus, Natalia Oledzka, Marek Nedelka, Eyal Chowers, Yedo Han, Surya Anand
Interactive Design: Marcos Rodrigues, Maya Flood
Motion Design: Josh Krauth-Harding
3D Design: Pedro Veneziano
Illustration: Philip Intile
Photography: Lauren Bramford, Sarah Pritchard
2023
Hiro
Hiro, the leading tooling company in the Stacks ecosystem, rebranded to reflect its mission of empowering Web3 development on Bitcoin, using a bold visual identity rooted in open-source and developer culture, a command-line-inspired logo, techinical graphics, and a vibrant color system.
Agency: PORTO ROCHA
Creative Direction: Felipe Rocha, Leo Porto
Design: Nathan Fyock, Eyal Chowers
Illustration : Yedo Han
Motion Design: Thales Muniz, Josh Krauth-Harding
Interactive Design Marcos Rodrigues, Heena Chung, Niclas Resch
Agency: PORTO ROCHA
Creative Direction: Felipe Rocha, Leo Porto
Design: Nathan Fyock, Eyal Chowers
Illustration : Yedo Han
Motion Design: Thales Muniz, Josh Krauth-Harding
Interactive Design Marcos Rodrigues, Heena Chung, Niclas Resch
2023
LUNGE
Breaking pet brand conventions with a design-forward approach, LUNGE is a contemporary dog accessories brand that merge premium materials with playful design.
Agency: PORTO ROCHA
Creative Direction: Leo Porto, Felipe Rocha
Design: Eyal Chowers, Yedo Han, Marek Nedelka
Interactive Design: Marcos Rodrigues
Motion Design: Thales Muniz, Vincenzo Marchese Ragona
Photographers: Geelherme, Ryan Duffin
Agency: PORTO ROCHA
Creative Direction: Leo Porto, Felipe Rocha
Design: Eyal Chowers, Yedo Han, Marek Nedelka
Interactive Design: Marcos Rodrigues
Motion Design: Thales Muniz, Vincenzo Marchese Ragona
Photographers: Geelherme, Ryan Duffin
2022
RE COLLECTION
RE COLLECTION is a self-initiated perfume branding project that focuses on scent as a medium for bringing back (recollecting) memories. By keeping an analytical approach to understanding conceptual memories, RE COLLECTION creates its unique surreal identity.
