2024
Nike au Centre Pompidou
For the 2024 Paris Olympics, Nike's “Art of Victory” takeover at the Centre Pompidou celebrated sport and innovation. To ahieve this, we reimagined Nike’s iconic Futura into streched type inspired by bold vernacular design — and paired it with dynamic motion graphics and a striking color palette. The design direction resonated globally, influencing Nike’s subsequent creative approach in campaigns worldwide.
Agency: PORTO ROCHA
Creative Direction: Leo Porto, Felipe Rocha
Design: Nathan Fyock, Natalia Oledzka, Etienne Murphy, Yedo Han, Mauro Bonillo, Surya Anand
Motion Design: Thales Muniz, Josh Krauth-Harding
Strategy: Natalee Ranii-Dropcho, Ayo Fagbemi
Copywriting: Claren Walker
Agency: PORTO ROCHA
Creative Direction: Leo Porto, Felipe Rocha
Design: Nathan Fyock, Natalia Oledzka, Etienne Murphy, Yedo Han, Mauro Bonillo, Surya Anand
Motion Design: Thales Muniz, Josh Krauth-Harding
Strategy: Natalee Ranii-Dropcho, Ayo Fagbemi
Copywriting: Claren Walker
