2024
Robinhood
As Robinhood matured from a disruptor to a comprehensive financial platform, it needed a refined identity to resonate with seasoned investors and stand out in a crowded fintech landscape. The rebrand introduced a sophisticated, modular system featuring a streamlined feather logo, custom typography, a focused color palette, comprehensive illustration and a bold new photography strategy — all designed to signal growth, credibility, and the future of finance.
Agency: PORTO ROCHA
Creative Direction: Felipe Rocha, Leo Porto
Design: Joseph Lebus, Natalia Oledzka, Marek Nedelka, Eyal Chowers, Yedo Han, Surya Anand
Interactive Design: Marcos Rodrigues, Maya Flood
Motion Design: Josh Krauth-Harding
3D Design: Pedro Veneziano
Illustration: Philip Intile
Photography: Lauren Bramford, Sarah Pritchard
Agency: PORTO ROCHA
Creative Direction: Felipe Rocha, Leo Porto
Design: Joseph Lebus, Natalia Oledzka, Marek Nedelka, Eyal Chowers, Yedo Han, Surya Anand
Interactive Design: Marcos Rodrigues, Maya Flood
Motion Design: Josh Krauth-Harding
3D Design: Pedro Veneziano
Illustration: Philip Intile
Photography: Lauren Bramford, Sarah Pritchard
