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<channel>
	<title>Yedo</title>
	<link>https://yedo.studio</link>
	<description>Yedo</description>
	<pubDate>Fri, 08 Aug 2025 04:01:17 +0000</pubDate>
	<generator>https://yedo.studio</generator>
	<language>en</language>
	
		
	<item>
		<title>Nike Pompidou</title>
				
		<link>https://yedo.studio/Nike-Pompidou</link>

		<pubDate>Fri, 08 Aug 2025 01:41:47 +0000</pubDate>

		<dc:creator>Yedo</dc:creator>

		<guid isPermaLink="true">https://yedo.studio/Nike-Pompidou</guid>

		<description>
 
	2024

	Nike au Centre Pompidou
	For the 2024 Paris Olympics, Nike's “Art of Victory” takeover at the Centre Pompidou celebrated sport and innovation. To ahieve this, we reimagined Nike’s iconic Futura into streched type inspired by bold vernacular design — and paired it with dynamic motion graphics and a striking color palette. The design direction resonated globally, influencing Nike’s subsequent creative approach in campaigns worldwide.

Agency: PORTO ROCHACreative Direction:&#38;nbsp;Leo Porto, Felipe Rocha
Design:&#38;nbsp;Nathan Fyock, Natalia Oledzka, Etienne Murphy, Yedo Han, Mauro Bonillo, Surya Anand
Motion Design:&#38;nbsp;Thales Muniz,&#38;nbsp;Josh Krauth-Harding
Strategy: Natalee Ranii-Dropcho, Ayo FagbemiCopywriting:&#38;nbsp;Claren Walker





	
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	<item>
		<title>Robinhood</title>
				
		<link>https://yedo.studio/Robinhood</link>

		<pubDate>Fri, 08 Aug 2025 01:59:11 +0000</pubDate>

		<dc:creator>Yedo</dc:creator>

		<guid isPermaLink="true">https://yedo.studio/Robinhood</guid>

		<description>
 
	2024

	Robinhood
	As Robinhood matured from a disruptor to a comprehensive financial platform, it needed a refined identity to resonate with seasoned investors and stand out in a crowded fintech landscape. The rebrand introduced a sophisticated, modular system featuring a streamlined feather logo, custom typography, a focused color palette, comprehensive illustration and a bold new photography strategy — all designed to signal growth, credibility, and the future of finance.

Agency: PORTO ROCHA
Creative Direction:&#38;nbsp;Felipe Rocha, Leo Porto
Design:&#38;nbsp;Joseph Lebus, Natalia Oledzka, Marek Nedelka, Eyal Chowers, Yedo Han, Surya Anand
Interactive Design:&#38;nbsp;Marcos Rodrigues, Maya Flood
Motion Design:&#38;nbsp;Josh Krauth-Harding
3D Design:&#38;nbsp;Pedro Veneziano
Illustration:&#38;nbsp;Philip Intile

Photography:&#38;nbsp;Lauren Bramford, Sarah Pritchard




	
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	</item>
		
		
	<item>
		<title>Hiro</title>
				
		<link>https://yedo.studio/Hiro</link>

		<pubDate>Thu, 07 Aug 2025 23:38:20 +0000</pubDate>

		<dc:creator>Yedo</dc:creator>

		<guid isPermaLink="true">https://yedo.studio/Hiro</guid>

		<description>
 
	2023

	Hiro
	Hiro, the leading tooling company in the Stacks ecosystem, rebranded to reflect its mission of empowering Web3 development on Bitcoin, using a bold visual identity rooted in open-source and developer culture, a command-line-inspired logo, techinical graphics, and a vibrant color system.
Agency: PORTO ROCHACreative Direction:&#38;nbsp;Felipe Rocha, Leo Porto
Design:&#38;nbsp;Nathan Fyock, Eyal Chowers
Illustration : Yedo Han
Motion Design:&#38;nbsp;Thales Muniz,&#38;nbsp;Josh Krauth-Harding
Interactive Design&#38;nbsp;Marcos Rodrigues, Heena Chung, Niclas Resch


	
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</description>
		
	</item>
		
		
	<item>
		<title>LUNGE</title>
				
		<link>https://yedo.studio/LUNGE</link>

		<pubDate>Thu, 07 Aug 2025 22:49:50 +0000</pubDate>

		<dc:creator>Yedo</dc:creator>

		<guid isPermaLink="true">https://yedo.studio/LUNGE</guid>

		<description>
 
	2023

	LUNGE
	Breaking pet brand conventions with a design-forward approach, LUNGE is a contemporary dog accessories brand that merge premium materials with playful design.
Agency: PORTO ROCHA
Creative Direction: Leo Porto, Felipe RochaDesign: Eyal Chowers, Yedo Han, Marek NedelkaInteractive Design: Marcos RodriguesMotion Design: Thales Muniz, Vincenzo Marchese RagonaPhotographers: Geelherme, Ryan Duffin




	
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	<item>
		<title>RE COLLECTION copy</title>
				
		<link>https://yedo.studio/RE-COLLECTION-copy</link>

		<pubDate>Fri, 08 Aug 2025 04:01:17 +0000</pubDate>

		<dc:creator>Yedo</dc:creator>

		<guid isPermaLink="true">https://yedo.studio/RE-COLLECTION-copy</guid>

		<description>
 
	2022

	RE COLLECTION
	RE COLLECTION is a self-initiated perfume branding project that focuses on scent as a medium for bringing back (recollecting) memories. By keeping an analytical approach to understanding conceptual memories, RE COLLECTION creates its unique surreal identity.


	
	


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</description>
		
	</item>
		
		
	<item>
		<title>COMMON ROCKS copy</title>
				
		<link>https://yedo.studio/COMMON-ROCKS-copy</link>

		<pubDate>Fri, 08 Aug 2025 04:01:11 +0000</pubDate>

		<dc:creator>Yedo</dc:creator>

		<guid isPermaLink="true">https://yedo.studio/COMMON-ROCKS-copy</guid>

		<description>
	2022
	Common Rocks
	Common Rocks is a self-initiated project to redesign a book from 1923, Field Book of Rocks and Minerals by Frederic Brewster Loomis with a modern, practical touch.
	




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	<item>
		<title>Music Poster Collection copy</title>
				
		<link>https://yedo.studio/Music-Poster-Collection-copy</link>

		<pubDate>Fri, 08 Aug 2025 04:01:08 +0000</pubDate>

		<dc:creator>Yedo</dc:creator>

		<guid isPermaLink="true">https://yedo.studio/Music-Poster-Collection-copy</guid>

		<description>
	2022


	Music Poster Collection
	Music Poster Collection is a series of poster based on inspirational music. The project focuses on expanding and experimenting with various visual styles. The poster draws inspiration from spontaneous thoughts, feelings that occured while listening to a song.
	




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</description>
		
	</item>
		
		
	<item>
		<title>Footer</title>
				
		<link>https://yedo.studio/Footer</link>

		<pubDate>Thu, 10 Feb 2022 04:05:05 +0000</pubDate>

		<dc:creator>Yedo</dc:creator>

		<guid isPermaLink="true">https://yedo.studio/Footer</guid>

		<description>




	©yedo.studio
	

Yedo Han is a graphic designer based in Seoul and New York City. She has built deep experience working with clients including Google, Gymshark, Hoka, Netflix, Nike, Robinhood and Twitch. Currently a Senior Designer at PORTO ROCHA.


	
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